Raychel Kolen, Senior Marketing & PR Manager
City of Eugene Recreation & Cultural Services
Tuesday, October 27, 2015
03:00 PM - 05:00 PM
Hult Center Studio
1 Eugene Center
In this interactive, two-hour marketing workshop, participants will practice how to craft a dynamic marketing plan that attracts new patrons and keeps them coming back for more. There will be a Q&A session at the end of the workshop with the presenter. Workshop content will be most relevant for staff and board at performing arts organizations but may be applicable to others as well. All levels of experience welcome.
The workshop covers:
- Event marketing best practices
- Audience cultivation strategies
- Crafting a marketing plan that gets results
- An easy-to-use marketing planning tool
About the Presenter:
Raychel Kolen has spent more than a decade leading marketing strategies for arts organizations and currently oversees marketing efforts for the City of Eugene’s Cultural & Recreation Services. Past posts include Marketing Director for the Eugene Symphony and Senior Consultant with TRG Arts, an internationally renowned arts marketing consulting firm. As a consultant, Raychel worked with more than 100 different organizations across North America, helping their ticket sales and contributed revenues to skyrocket.
Individual Workshop: $20
This workshop is presented by Lane Arts Council in partnership with the City of Eugene Cultural Services Division.