Janelle McCoy
Oregon Bach Festival

Tuesday, February 21, 2017

03:00 PM - 05:00 PM

Hult Center Studio
One Eugene Center
Eugene, OR


Engagement seems to be today’s buzzword, whether you’re presenting/curating or managing a digital brand (or both). With the maturation of our digital lives now competing with our analog selves, this has changed our expectations and experiences in how we “consume” everything from art to orange juice. How do arts organizations react to these changes, interact with our patrons, and design new experiences?

In this workshop, we will discuss:

  • How technology has given us new ways to reach out and connect to patrons, while at the same time resetting their expectations for interaction;
  • Understanding Generation C: curation, connection, conversation, creation, and community;
  • Managing authenticity, meaning and integrity when every patron is a DIY artist.

Together, we’ll explore the creative process, new thinking on analytics, and program curation. Bring your questions and examples to share for breakout sessions and group discussion.

About Janelle McCoy
After a national search, the Oregon Bach Festival welcomed Janelle McCoy as Executive Director in January 2016, only the fourth to be named to that role in the Festival’s 47-year history. She was most recently Executive Director of The Chamber Orchestra of Philadelphia. While there, McCoy guided the organization’s national tour with Branford Marsalis, the most significant tour in its 51-year history. McCoy also steered a NEA-funded community collaboration with the Joybells of Melmark, a multi-service agency for individuals with intellectual disabilities, which produced a CD and national television appearances. McCoy brought the orchestra to alternative venues to explore multi-genre and disciplinary performance with collaborators– all of which received critical acclaim and major gifts. During McCoy’s tenure, the Chamber Orchestra also achieved its first significant financial surplus in more than a decade. She assembled nearly a million dollars in major funding from institutions to support innovative commissions or to be used as unrestricted operational dollars. McCoy raised an additional half a million dollars from private individuals.

McCoy has also served as Executive Director of Mendelssohn Club of Philadelphia, one of the nation’s oldest and most respected independent choruses. McCoy was instrumental in guiding the chorus’ world premiere production of Anthracite Fields, which earned composer Julia Wolfe the Pulitzer Prize for Music and a MacArthur Foundation “Genius Grant.” During her tenure, Mendelssohn Club’s income quadrupled and its funding transitioned from local to national and it released its first commercial CD on the Innova label.

Prior to leading Mendelssohn Club of Philadelphia, McCoy held leadership posts responsible for development and marketing for Painted Bride Art Center, Women in Transition, Gulf Coast Symphony and The Chamber Music Society of Southwest Florida. McCoy has served as board member and officer for City Club Eugene, The Musical Fund Society, Mishkan Shalom and the Kimmel Center for the Performing Arts and as an adjunct professor in Drexel University’s Arts Administration graduate program. She has lectured nationally on behalf of not-for-profit organizations and foundations who seek to equip their stakeholders with tools for the development of institutional vision and strategy. She is a sought-after jurist for the Nation Endowment for the Arts.

Before pursuing a career in arts management, McCoy worked in the commercial sector with a particular focus on the use of information technology optimizing marketing effectiveness and achieving cost-reduction.

McCoy also enjoyed a distinguished career as a mezzo-soprano, performing with leading orchestras, including the Atlanta Symphony Orchestra under the baton of such celebrated conductors as Robert Spano, Donald Runnicles, and the late Robert Shaw. Early in her vocal career, she was the recipient of numerous Young Artist awards. She served cantorially in Ft. Myers, FL for several years, and continued in that role at synagogues in Philadelphia and Chicago.

This workshop series is presented in partnership with the
City of Eugene Cultural Services Division.
Thank you to our Title Sponsor Pacific Continental Bank.

This workshop fee is $20.

Contact Stacey Ray at or 541-485-2278 with questions.

Bookings no longer allowed on this date.