Michael Knackstedt
Oregon Community Foundation

Monday, April 17, 2017

03:00 PM - 05:00 PM

Hult Center Studio
One Eugene Center
Eugene, OR


As nonprofit professionals, we all seek to be intentional and strategic in our approach to communicating with constituents. However, it can become challenging to do so when we are juggling so many other critical tasks all the time. Without thoughtful planning, communications can fall into the back seat and become reactive instead of proactive. This session delves into the basics of developing an annual communications plan that guides the way your organization communicates throughout the year at every level. This workshop will cover:

  • Keeping your communications plan mission-oriented and rooted in your strategic plan
  • Using a storytelling approach to identify a key theme in your organization’s work that can be returned to throughout the year
  • Using tools such as communications inventories and constituent surveys to evaluate impact of your current strategies and identify areas for improvement
  • Developing measurable goals and objectives designed to keep your communications intentional and targeted
  • Using calendaring to consolidate messaging and prevent donor fatigue
  • Engaging everyone in your organization in communications work through internal web surveys and reporting
  • Implementing the plan, continually evaluating outcomes and adjusting when necessary
  • Interactive breakout discussions and exercises

About Michael Knackstedt
Michael Knackstedt brings seven years of nonprofit experience to the Oregon Community Foundation (OCF). He holds a master’s degree in nonprofit management from the University of Oregon and a Bachelor of Arts degree in arts management from Columbia College Chicago. Before joining OCF, Michael spent five years working in fundraising at FOOD for Lane County in Eugene, one of the largest food banks in the state. Michael began his work at OCF as a graduate student, conducting a research project on arts funding in the Southern Willamette Valley. He relocated to Portland in 2014 and joined the Donor Relations department. Michael supports the work of donors in the Portland Metro, North Coast and Southern Willamette Valley regions. An actor, writer and musician, Michael spends his free time in Portland’s improvisational comedy community.

This workshop series is presented in partnership with the
City of Eugene Cultural Services Division and is sponsored
by the Oregon Community Foundation.

A special thank you to our Title Sponsor Pacific Continental Bank.

This workshop fee is $20.

Contact Stacey Ray at or 541-485-2278 with questions.

Bookings no longer allowed on this date.