Guerilla Promotion to Build Your Audience

Presenter:
Rich Hobby
Marketing and Public Relations Manager, Hult Center for the Performing Arts

Date:
Friday, May 5, 2017

Time:
01:00 PM - 03:00 PM

Location:
Community Center for the Performing Arts/WOW Hall
291 W 8th Ave
Eugene, OR

Description:

Turn yourself into a promotional powerhouse to fuel your artistic practice. With overwhelming diversity of artists and platforms, it seems harder than ever to distinguish yourself and build an audience. Take a deep dive into everything you need to know to stand out in the crowded entertainment and media landscape. Learn essentials of creating content to grow your audience, media relations, and outreach advice that will get people to your performances and press in the public, and how to develop and sustain an artistic community in your area that benefits all artists by creating opportunities for collaboration and exposure. The workshop will include case studies on successful northwest performing artists and how they continue to break the mold.

About Rich Hobby
Rich Hobby is often confused for a Viking. Be it his tall stature, flowing locks, or maybe it’s because he can often be found pillaging all the food and drink at the local eateries with a fervor reserved only for berserkers. However, when not indulging his extreme enthusiasm for French fries, word is that Mr. Hobby has been working in the NW performing arts scene for over a decade during which he’s had stints as “King of the Nerds and Rockstars” doing all things marketing and promotion for EMP Museum in Seattle (now the Museum of Pop Culture), Overseeing the successful launch of Do206 – a nightlife site that promotes every performance happening around the emerald city. To now – being the Marketing Manager behind the revived “Hult Presents” series of arts performances at Eugene’s Hult Center for the Performing Arts. When he’s not juggling all things relating to arts marketing he can often be found enjoying the many tasty treats around Eugene with his fiancé, Becca, and their obnoxiously good looking golden retriever, Cosmo.

This workshop is part of the Spring 2017 Workshop Series for Performing Artists.

Presented in partnership with the City of Eugene Cultural Services Division, UO School of Music and Dance, and the Community Center for the Performing Arts/WOW HallThank you to our Title Sponsor Pacific Continental Bank.

Register for an individual workshop for $20 or attend the full series of three workshops for a discounted price of $50. UO School of Music and Dance students and alumni register free.

 

ONLINE REGISTRATION IS NOW CLOSED. PLEASE CALL 541-485-2278 OR REGISTER AT THE DOOR.

Cost:
This workshop fee is $20.

Contact Stacey Ray at stacey@lanearts.org or 541-485-2278 with questions.

Bookings no longer allowed on this date.