Developing Your Digital Presence

2021 Workshops for Artists

Presenter:
Ceylon Mitchell II

Date:
Tuesday, April 27th, 2021

Time:
04:30 PM – 06:00 PM

Location:
Virtual, Zoom link sent upon registration and payment

Description:
This workshop is designed to teach best practices and innovative approaches for individual artists to enhance their authentic digital presence, grow their audiences, and succeed in a 21st-century landscape. Takeaways include the essential elements of an artist statement, composing a visual identity for owned media, building community, diving into the nuts of bolts of a social media strategy, and exploring other digital strategies.

About Ceylon Mitchell II:
Ceylon Mitchell II is a professional flutist, arts entrepreneur, educator, and arts advocate in the Washington D.C. metropolitan area. Committed to culturally competent performances that promote traditionally marginalized communities, particularly those from Black and Latinx identities, his mission is keeping classical music alive, authentic, and accessible. Originally from Anchorage, Alaska, he earned a Master of Music Education degree from Boston University and a Master of Music Performance degree from the University of Maryland, in addition to a Graduate Certificate in Multimedia Journalism. Ceylon is currently a Doctor of Musical Arts (DMA) student at the University of Maryland in Flute Performance. Recent achievements include the Strathmore Artist in Residence Class of 2021, a 2019 Prince George’s Arts and Humanities Council Artist Fellowship Grant, and a 2018 Prince George’s County Forty UNDER 40 Award in Arts & Humanities.

Ceylon supports performing artists and arts organizations with digital media production and marketing consulting as the founder and co-owner of M3 | Mitchell Media & Marketing, LLC. Tailored services include photography, videography, and digital media marketing. Clients include Americans for the Arts, Quinteto Latino, The Bel Air Arts & Entertainment District, ARTSFAIRFAX, and a number of individual artists. He seeks to equip and empower his fellow performing artists for artistic and marketing success in a 21st-century landscape. Ceylon is also an active arts advocate in the D.C. area, serving as the marketing committee chair of the Umoja Flute Institute, a junior board member of Washington Performing Arts, a Professional Member of the Recording Academy Washington D.C. Chapter, and a member of Arts Advocates Network of Maryland (AAMN) with Maryland Citizens for the Arts. Ceylon currently resides in Prince George’s County, Maryland with his wife and son.

WORKSHOP: Tuesday, April 27th, 4:30-6pm
Led by Ceylon Mitchell II

DISCUSSION: Tuesday, May 11th, 4:30-6pm
Facilitated by Raychel Kolen

About Raychel Kolen:
Raychel Kolen is the Founder and Marketing Principal at MUSE Marketing + Design, a boutique marketing and design agency based in Eugene, Oregon. A results-oriented strategist with a flair for storytelling, Raychel has led marketing efforts for nonprofits, for-profits, and public entities. The bulk of her career has been spent marketing arts organizations. She served as the Eugene Symphony’s Marketing Director from 2005-2008, a Senior Consultant with TRG Arts (an international arts marketing consulting firm where she helped hundreds of organizations across North America break ticket sales records and grow contributed revenue) from 2008-2014, an