In this interactive, two-hour marketing workshop, participants will practice how to craft a dynamic marketing plan that attracts new patrons and keeps them coming back for more. The workshop covers best practices for event marketing, audience cultivation strategies, how to craft a marketing plan that gets results, and provides an easy-to-use marketing planning tool. There will be a Q&A session at the end of the workshop with the presenter. Workshop content will be most relevant for staff and board at performing arts organizations but may be applicable to others as well. All levels of experience welcome.
Strategic Marketing and Audience Cultivation
Monday, October 27
Presented by Raychel Kolen, Senior Marketing & PR Manager at the City of Eugene Recreation & Cultural Services
Lane Arts Council partners with the City of Eugene Cultural Services Division to provide workshops for artists and arts organizations throughout the year.