Study shows the arts have a $7.3 million economic impact in the Florence region.
Florence, OR also participated in the Arts & Economic Prosperity Study-6 (AEP6) collecting nearly 1,000 surveys from audience members as well as surveys from 15 regional arts and culture organizations. The Florence Regional Arts Alliance and the AEP6 steering committee hosted a standing room only community celebration on November 8, 2023, at the Florence Events Center, where the results of the year long study were revealed. AEP6 steering committee members included Kristin Anderson (Florence Regional Arts Alliance), Jo Beaudreau (BeauxArts Fine Art Materials & Gallery), Maree Beers (Children’s Repertory Of Oregon Workshops), Jesse Dolin (Oregon Coast Visitors Association) Bettina Hannigan (Florence Area Chamber of Commerce), Susy Lacer (Siuslaw Vision) and Harlen Springer (Oregon Arts Commission). AEP6 was supported by Florence Regional Arts Alliance, Oregon Arts Commission, Travel Oregon, and Oregon Coast Visitors Association,
“This data on the actual economic impact of arts and culture events in the Florence Region is impressive,” said Randy Cohen, Americans for the Arts Vice President of Research and featured speaker at the event. “Each audience member spent $65 per person on local businesses when they came to an event – not including the cost of the ticket!”
The reflected survey data showed average dollar amounts spent at local restaurants, hotels, and retail shops, as well as on transportation, supplies, and childcare.
“118 jobs are supported by arts and culture organizations and events in the Florence region. That’s $4.6 Million in personal income,” said Bettina Hannigan, AEP6 steering committee member and President and CEO of the Florence Area Chamber of Commerce, “That puts us in the top five employers in the area!”