Lane Arts Council is excited to announce our 2017 Spring Workshops for Performing Artists!

Presented in partnership with the City of Eugene Cultural Services Division, UO School of Music and Dance, and Community Center for the Performing Arts/WOW Hall. A special thank you to our Title Sponsor Pacific Continental Bank.

Held at the Community Center for the Performing Arts/WOW Hall. Sign up for an individual workshop for only $20, or attend the full series for a discounted price of $50. UO School of Music & Dance students and alumni register free.

May 5 | Guerilla Promotion to Build Your Audience

Friday, May 5th, 2017 | 1:00 – 3:00 PM | WOW Hall

Turn yourself into a promotional powerhouse to fuel your artistic practice. With overwhelming diversity of artists and platforms, it seems harder than ever to distinguish yourself and build an audience. Take a deep dive into everything you need to know to stand out in the crowded entertainment and media landscape. Learn essentials of creating content to grow your audience, media relations, and outreach advice that will get people to your performances and press in the public, and how to create an artistic community that benefits all. The workshop will include case studies on successful northwest performing artists and how they continue to break the mold. Presented by Rich Hobby, Marketing and Public Relations Manager, Hult Center for the Performing Arts.

May 19 | Craft and Communicate Your Brand: Panel Discussion

Friday, May 19th, 2017 | 1:00 – 3:00 PM | WOW Hall

Developing a strong brand is key to making your promotion efficient and effective, whether it be as an individual artist, ensemble, or business. Learn what it takes to build an authentic brand that tells your unique story, defines your purpose, and propels you forward. Led by artist, author, and arts advocate, Vicki Amorose, this workshop will feature a panel of local performing artists which include Halie Loren, Tim McLaughlin, Tony Glausi, and Thaddeus Moore of Sprout City Studios and Liquid Mastering. Learn about the panelists here.

June 2 | Venue Booking and Contracts: Panel Discussion

Friday, June 2nd, 2017 | 1:00 – 2:30 PM | WOW Hall

Building a presence and navigating the process of getting into a venue can seem daunting. This workshop will help you better understand the ins and outs of developing professional relationships, negotiating contracts, and booking yourself or your group at venues of all sizes. Panelists include Megan Brezovar of the Community Center for the Performing Arts/WOW Hall, Brian Lupton of HiFi Music Hall, Vicki Infinito of the Hult Center for the Performing Arts, and Jim Ralph of The Shedd Institute for the Arts. Facilitated by Aaron Dietrich, Board Chair for the Community Center for the Performing Arts/WOW Hall.

Join us for a free public reception and networking event following the workshop at 2:30 PM in the downstairs of WOW Hall.

Please contact Program Coordinator Stacey Ray at or 541-485-2278 with any questions.