Professional Practice is Lane Arts Council’s new professional development program for artists and creatives. Participants  learn together through an ongoing four month series of workshops paired with group discussions.

Workshops feature presentations from local experts, individual and group work, and assignments to be completed following the workshop. Participants then come back together two weeks after the workshop for group discussion with an artist facilitator and to debrief completed work.

Artists are highly encouraged to sign up for the full series to benefit from ongoing learning and a collaborative learning cohort.

Registration for the full series: $100
(If you cannot attend the full series, you can sign up for any single workshop and discussion for $30.)

Once you have registered, please process your registration fee here or call 541-485-2278 to pay over the phone.

Please note: This workshops series will take place in Eugene. Looking for our workshops happening in Florence? Find info and registration here!

#1 Speak and Write About Your Art

WORKSHOP: Tuesday, February 4th, 4-6pm
LCC Mary Spilde Downtown Center, 101 W 10th Ave, Eugene
Presented by Vicki Amorose

DISCUSSION: Tuesday, February 18th, 4:30-6pm
942 Olive St Building, Eugene
Facilitated by Vicki Amorose

For visual artists who want to approach new opportunities with better self-promotion, communicating clearly about your work is essential. This workshop and discussion engages spoken and written prompts along with group interaction to increase your ability to make clear, concise statements. We’ll discuss different types of audiences and help each other gain confidence to find the right words. Read more

#2 Galleries and Exhibitions

WORKSHOP (PANEL): Tuesday, March 3rd, 4-6pm
LCC Mary Spilde Downtown Center, 101 W 10th Ave, Eugene
Panel discussion and presentation with Sandee McGee (Umpqua Valley Art Association), Michael Fisher (Maude Kerns Center for the Arts), and Mike Bray (Ditch Projects)

DISCUSSION: Tuesday, March 17th, 4:30-6pm
Maude Kerns Art Center, 1910 E 15th Ave, Eugene

Strengthen your portfolio and increase opportunities to show your work locally and regionally. These two discussions will focus on best practices of building a portfolio, presenting your work, connecting with galleries and arts organizations, and creating professional materials that make you and your work shine. Learn how to find and submit to juried exhibitions and what jurors consider during the review process. Read more

#3 Entrepreneurship for Artists: Making a Living Doing What You Love

WORKSHOP: Tuesday, March 31st, 4-6pm
Video recording emailed to registrants
Presented by Rachel Rosenkoetter

DISCUSSION: Tuesday, April 14th, 4:30-6pm
Maude Kerns Art Center, 1910 E 15th Ave, Eugene

The workshop is a two-hour intensive covering a variety of practical information relating to entrepreneurship for the visual artist. Topics covered in the workshop and discussion will include making a business plan, running an online shop, navigating licensing and contracts, making and selling limited edition prints and working with galleries. The focus will be on professionalism, as well as basic knowledge and skills needed to gain exposure and generate passive streams of income. Read more

Transforming Fear Into Power: Meet-Up for Artists with Liora Sponko (Bonus Workshop!)

WORKSHOP: Tuesday, April 14th, 4:30-6pm
Using Zoom Video Communications
It’s an especially difficult time for artists and creative professionals. With events and gigs being canceled, many have lost work and are feeling financially unstable. Let’s come together to support each other! Through a facilitated virtual conference call, we will work to transform your fears so you can get back on track with your goals. Read more

#4 Fearless & Effective Marketing & Promotion

WORKSHOP: Tuesday, April 28th, 4-6pm
Using Zoom Video Communications
Presented by Patricia Morrison, Founder of Inner Fire, Outer Light

DISCUSSION: Tuesday, May 12th, 4:30-6pm
Using Zoom Video Communications

Avoiding, dreading, or just plain not doing a good job at marketing and promoting your artwork? Learn a new way of thinking about marketing and promotion to make it straightforward, rewarding, and effective. Build an audience and partners eager to purchase your work and participate in your career. This workshop and discussion will focus on online presence/platforms, social media, direct communications and list-building, and in-person marketing for powerfully connecting with true fans and partners locally, regionally, nationally, and beyond. Read more

Workshops are presented by Lane Arts Council, and sponsored by City of Eugene Cultural ServicesColumbia BankLane Small Business Development Center, The Duck Store, and Maude Kerns Art Center.

The Professional Practice Workshop Series’ coffee sponsor is Farmer’s Union Coffee Roasters.

Please contact Lane Arts Council at or 541-485-2278 with any questions.